Cycling plays an important role in sustainable and healthy mobility. The tool encourages people to consider the advantages of a greener and healthier living environment. For example, switching from car to bike reduces carbon dioxide emissions, which fight climate change, and improves overall air quality. Regular cycling also increases life expectancy by 3 to 14 months and prevents serious diseases such as cardiovascular disease.

Launch
On 14 October, the NBTC launched a large campaign including over 50 interactive billboards in London, Paris, Brussels and Düsseldorf, and radio interviews with four national radio stations in the United Kingdom, including the BBC. Shortly after launch, over 442,000 images had already been generated from around the world.