Bjorn Stolte (38) has been appointed immediately as the Chief Strategy Officer (CSO) of Handpicked. In this role, Stolte will be responsible for the strategy and group proposition of the expanding agency group. Until the end of last year, Stolte was Managing Director of IN10, which merged with Handpicked in 2021.

Handpicked continues to develop its model as a group of specialized agencies, led by entrepreneurs. The agencies, which in addition to IN10 include highly rated agencies such as E-sites, Fingerspitz and Bluebird Day, will also retain their own name and proposition in the longer term. Customers are increasingly served by multiple Handpicked specialists. Stolte will work on strengthening the overarching Handpicked proposition and services to clients who face transformation issues that require a multidisciplinary approach. In addition to development within the existing group, Stolte is also looking for opportunities for further expansion of the group in active collaboration with Handpicked co-founder and CEO Rob Peters.

Peters: "We cherish our entrepreneurial model of super specialists, which is the basis of our success, but we must also continue to work on our shared relevance for clients. Larger transformation issues require a multidisciplinary approach, with some overarching direction. Bjorn has a lot to offer here. experience and a strong vision of our future value for organizations in transition. Great to be able to continue on this together."

Stolte has transferred his responsibilities at IN10 to the new MT of IN10, consisting of Rebecca Stadman, Marlies de Gooijer, Wade de Wit and Geoffrey Jansen. IN10 Co-founders Xander Zuidgeest and Arno Wolterman will remain active within IN10, but will focus entirely on content. Zuidgeest as Transformation Strategist and Wolterman as Creative Director.