IN10 was awarded a gold Lovie Award in the category 'Website for Cultural Institutions' for the innovative platform they developed for the Rotterdam Philharmonic Orchestra. They have orchestrated an online experience that activates a new audience's desire for wonder while supporting traditional audiences with wonderfully intuitive flows. This new platform forms the heart of the new brand and digital strategy and amazes the user through image, form and sound. The orchestra is now found by all visitors: loyal classical music lovers and the curious (often younger) generation. Online of course, but more importantly: at live concerts!