Morrow and Handpicked focus on the youth

Rotterdam, June 26 2024

The Rotterdam-based boutique design agency Morrow is becoming part of Handpicked. With the credo "Change for good, hear the youth," Morrow specifically targets brands seeking to connect with young people. The agency has created award-winning work for clients such as Fonds Slachtofferhulp, WTFFF!?, 9292, Nation, Boijmans van Beuningen, and Sta.M Ghent. Founded in 2013, Morrow employs 12 people.

Morrow founder Marten de Jongh: “Seventeen years ago, in my own youth, I was the first designer at Handpicked, which was then known as E-sites. Our relationship goes way back. We have always kept in close contact, and earlier this year we realized that this could be the perfect time to bring our paths back together. Handpicked can offer its clients specialized knowledge on reaching the youth, and as a Handpicked agency, we can offer our clients a much broader range of services.”  


Morrow operates at the intersection of cultural, social, and commercial themes, with a passion for street culture. In their process, young people are actively engaged and frequently given the opportunity to take the lead. In addition to youth, there is active collaboration with artists and creators who understand youth culture. This results in solutions that deviate from the norm but truly resonate with the youth's experience.

Morrow

“At Handpicked, we strongly believe in the power of Morrow's unique approach and specialization. We understand that positive impact isn't achieved with superficial TikTok videos, but with thoughtful and authentic connections with the youth. Morrow has found a unique recipe for this, which we are eager to share with our clients.”

Rob Peters

co-founder Handpicked

About Handpicked

Handpicked is a family of 12 specialized digital agencies with a total of 285 digital specialists. In 2024, Handpicked was named the best agency group in the Netherlands for the third consecutive year in the Emerce100.