Rotterdampas
Sports
Change for the better in sports
Sport unites people in a unique way, regardless of their background, age, or beliefs. Moreover, sport has always been a powerful source of inspiration and motivation, encouraging us to maintain our health, push our boundaries and achieve personal goals. These characteristics also make the world of sports particularly appealing to brands.
Brands that succeed in becoming relevant in the lives of athletes and fans can, from that position, create strong emotional preferences. Whether you are a sports club, brand, or sponsor, the opportunities are limitless. Since our inception in 1999, we have been combining our passion for sports with creativity and technological expertise, to assist brands in captivating, activating, and connecting with athletes and fans.
Always in motion
Continuous innovation in sport is crucial to meet the ever-changing expectations of athletes and fans. This not only concerns developments around the sport, such as innovations in training, monitoring, experience, and interaction, but also at the core of sport, to remain sustainably relevant. Thus, club sports align less with the needs of the multi-sport generation, the boundaries between physical and digital sports are blurring, and fans' expectations for engagement and interaction are higher than ever.
We combine design thinking, user research, and data to identify opportunities for innovation and enhance your distinction, and to act on those. We don't take control of your process, but function as facilitators. With a high degree of co-creation, we ensure that the deep knowledge of our clients, insights from sports experts, fans, and our own specific knowledge and expertise converge and lead to new relevance, experiences, and business models.
Join the brand
Sporting brands are continuously in competition with other stimuli. In order to reach both existing and new athletes and fans, it is essential to work on visibility, profiling, and relevance across various channels. A recognisable and distinctive visual identity, clear competitive advantage, and rich storytelling are crucial for attracting and maintaining attention.
Reality beyond
New technology offers unprecedented opportunities for enhancing sports and fan experiences, and for creating interaction and connection. The sports platforms and apps developed by us reach millions of people every week, and our ambitions stretch even further. Technologies such as AR, VR, gaming and Metaverse platforms provide nearly limitless opportunities for new ways of training, performing and experiencing sports. The physical and digital worlds merge into immersive new sports experiences.
Reach out and engage
Having a good offer is not enough. Reach, visits and interaction are paramount for sustainable success. We assist sports brands and organisations in the development of effective strategies, enriching content, and distinctive campaigns and activations. Additionally, we aid in building a robust marketing technology landscape as a foundation for data-driven growth.
