Rotterdampas
Media & entertainment
Change for the better in media & entertainment
Media and entertainment are essential in today's society. They not only provide a source of relaxation and entertainment, but also serve as powerful means for providing information, raising awareness, and driving social change. These sectors allow people to experience various worlds, perspectives, cultures, and stories, promoting empathy, understanding, and solidarity.
The range of media and entertainment options to choose from is overwhelming. How do you retain attention, keep surprising and also reach new audience groups alongside your existing audience? We assist in developing and innovating your content, channels, experiences, and business models, with a keen focus on your role and relevance with respect to existing and new providers.
Innovation and transformation in media & entertainment
We combine design thinking, user research, and data to identify opportunities for innovation and to increase your distinctive ability, and to act on this. We don't take over your process, but serve as facilitators. With a high degree of co-creation, we ensure that the in-depth knowledge of our clients, insights from media and entertainment experts, audience, and our own specific knowledge and expertise come together and lead to new relevance, experiences, and business models.
Media & Entertainment
As a media & entertainment brand, you must continuously compete with other media stimuli. To reach existing and new audiences, you need to work on visibility, profiling, and relevance across various channels. It is essential to work towards a sustainable preferred position and an emotional connection with your audience.
Captivating experiences
New technology provides unprecedented opportunities for enriching and animating media and entertainment. Where visitors once mostly consumed, you now place them in the middle of the story, providing them with a powerful, immersive experience. In addition to enhancing experiences, new technologies like AR, VR and the Metaverse also offer unprecedented opportunities to expand your reach and market.
Reach and make an impact
Having a good offer is not enough. Reach, visits and interaction are essential for lasting success. We assist media and entertainment brands in developing effective strategies, rich content, and distinctive campaigns and activations. Furthermore, we support in setting up a robust marketing technology landscape as the foundation for data-driven growth.
