Healthcare
Change for the better in healthcare
Healthcare is facing unprecedented challenges, including enormous pressure to provide high-quality care within tight budgets. At the same time, the number of patients is increasing, while the available staff is decreasing. Clients have access to a wealth of information, treatment options, health data and advanced diagnostic tools, more than ever before. In addition, there is a growing expectation that healthcare adapts to people's lives, rather than that they have to adapt to healthcare.
Technology as support
Technology is often seen as a solution to many of these challenges. Although it undeniably offers great opportunities, it is anything but obvious that implementing technology necessarily leads to positive change. In the healthcare sector, technology should be viewed as a supplement, a tool to support people. It can help healthcare providers make their work smarter, easier, lighter and more fun. It can also enable clients to act more independently and maintain control over their own care. However, these benefits can only be realized if the potential of technology is embraced together with people, instead of simply rolling it out to them.
Innovation and transformation in healthcare
We combine design thinking, user research and data to identify and act on opportunities for positive change. We don't take over your process, but act as a facilitator. With a high degree of co-creation, we ensure that the in-depth knowledge of our clients, insights from healthcare staff, clients, chain partners and our own specific knowledge and expertise come together and lead to tangible steps forward.
Brand strategy in changing healthcare
Trust in brands and organizations is sometimes literally vital in healthcare. Removing doubt and uncertainty increases the effectiveness of care and treatments. Recognizability and trust play a key role in the effectiveness of communication related to healthcare. We offer support to healthcare and pharmaceutical brands in clearly formulating their mission, vision and values. This forms the basis for developing a clear brand positioning and identity.
Omnichannel healthcare experience
The concept of 'patient journeys' has become a standard approach in healthcare, which has led to improvements in care pathways. However, by looking at the commercial sector it becomes clear that there is still a lot of room for improvement. Research shows that reducing ambiguities, barriers and stress can lead to more effective treatment processes. This emphasizes the importance of further optimization and innovation of patient journeys. We support healthcare organizations in designing optimal patient journeys using service design methods, as well as in the agile realization of digital ecosystems around healthcare staff and clients. In addition, we have extensive knowledge of relevant laws and regulations, privacy and security issues.
Optimal combination of brand and performance in healthcare
Transforming the healthcare system and making it as effective as possible will only succeed if all stakeholders, including society as a whole, actively participate. Healthcare organizations are confronted with various marketing and communication challenges due to innovation and transformation processes. This varies from internal communication about change processes to recruiting staff and activating new digital services. We use our extensive experience in marketing and communication within the consumer brand domain to support healthcare organizations in the effective use of their marketing communication in the digital age.
