Boerschappen
Food
Change for the better in food
Food connects people, brings joy, and provides comfort. No other product category has such loyalty as the food and beverages sector. However, people's standards and expectations concerning food have drastically changed. Although consumers cherish their guilty pleasures, they predominantly expect healthy food from a transparent, sustainable chain. People identify with brands that are ahead in this.
With our Burgundian roots, we've been working with great pleasure for some of the finest brands in the industry for decades. From heritage brands trying to connect to new demographics to new entrants aiming to be at the forefront of the transition to a regenerative food system. Many of our collaborations in the food industry go beyond customer-supplier relationships. We've developed entirely new platforms and products together with market parties. Together with our clients, we encourage new behaviours and positive changes to the system, and we're building the food and beverage love brands of tomorrow.
Innovation in food
In recent decades, marketers focused on finding the perfect balance between media investments and market share. While media investments are still important, consumer attention is shifting more towards product features. Changing purchasing behaviour, such as buying through platforms and subscription models, creates new market dynamics. Therefore, innovation is essential for winning market segments. New products from well-known brands, or completely new players initially attracting little attention due to their limited market share, can quickly disrupt segments if certain subcultures make them popular. In the digital age, word-of-mouth appears often more effective than traditional media investments. We assist brands in innovating their existing offers, developing sustainable new offers, and developing new business models and distribution channels.
Brands in a changing world
Factors like nutritional value, origin, and sustainability are increasingly important in the development of food and beverage brands. Brands can no longer hide their impact on health or the environment; this can now seriously harm them. Credible, positive impact has become a winning differentiator. We help food and beverage brands identify today's and tomorrow's success factors and develop sustainably strong brands. Together, we shape stories about your history, vision, supply chain, and of course taste and preparation methods that make your mouth water.
Omnichannel brand experience
It varies by brand how much influence you have on the overall customer experience around your product. However, it is crucial for every brand to have a clear view of the various customer journeys in which your product plays a role. There are always many opportunities for improving or enriching your product experience and increasing your relevance. The development of seamless customer journeys requires the merging of creativity and technology. We help food and beverage brands to find the optimal balance between convenience and efficiency on the one hand, and experience and wonder on the other, at every stage of the customer journey.
An optimal mix between brand and performance
Modern consumer marketing requires advanced technology to operate as efficiently and effectively as possible across all channels. We support food and beverage brands in developing a marketing strategy and a marketing technology landscape that brings even the most ambitious goals within reach. We use data and powerful tools to improve your performance daily. We look beyond impressions and clicks to find the best routes to concrete results at the end of the line.
