Rotterdampas
Culture & education
Change for the better in culture and education
Culture and education are of fundamental importance in a time where we as a society need to reinvent ourselves. However, a lot of cultural and educational institutions are searching for their new role and relevance, as well as the connection with new generations and audience groups. The pursuit of higher accessibility and diversity makes this task even more challenging.
This requires a radically new way of thinking and a high degree of innovation in form, channels, and experience from the culture and education sector. We assist cultural and educational institutions in anticipating this new reality and in leading the way in embracing experimental technology and immersive forms of storytelling. Every month, many millions of people interact with digital platforms and experiences that we have developed in collaboration with clients from this sector.
Innovation and transformation in culture and education
We combine design thinking, user research and data to identify and act on opportunities for positive change. We don't take over your process, but act as a facilitator. With a high degree of co-creation, we ensure that the in-depth knowledge of our clients, insights from art and education professionals, the audience and our own specific knowledge and expertise come together and lead to new relevance, experiences and business models.
Culture and educational institutions as media brands
Culture and educational institutions are increasingly also media brands that are in continuous competition with other media stimuli. To reach existing and new audiences, they need to work on visibility, profiling and relevance across various channels. As a sender, it is essential to leave a lasting impression by striving for meaningful connections and interactions with the audience.
Immersive experiences
New technology offers unprecedented opportunities for enriching and bringing knowledge and collections to life. Where visitors previously mainly 'looked at' your offer, you now place them in the middle of the story and offer them an impactful, immersive experience. In addition to strengthening experiences, new technologies such as AR, VR and the Metaverse also offer unprecedented opportunities for expanding your reach and market.
Reach out and touch audiences
Programming and activation are key words in culture and education marketing. A good offer is not enough, your audience needs to know what you have to offer and why it is relevant to them. Since culture and educational institutions often have to achieve significant goals with limited resources, a sharp strategy and use of intelligent marketing technology has become a must. We help culture and educational institutions develop distinctive marketing and communications and data-driven growth.
